Trends In The Nail Industry

- Jun 18, 2019-

In the face of such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary business model of relying solely on profiteering and speculation is no longer feasible. So, what do you want to attract customers? Professional technology, integrity, brand, the future development of the nail industry will be the mainstream direction of branding, specialization and scale.

Nail salons will be positioned in the following ways:


     (1) Strong brand management


     (2) Manicure Service Demonstration Store of Product Company


     (3) Integrated nail salon for integrated services


     (4) Reputation store named by personal brand


Note: The more accurate the positioning of the nail salon, the easier it is to be remembered by the customer.